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SERVICE 01 · BUILD

A complete website launch in
7 days.

The agency stack starts at $20,000 and 12 weeks. The DIY route costs months of your time and a result that betrays exactly how much you cost-cut. Build is the third option — enterprise execution baked into a price an average business can pay.

BUILD · ORIGIN

Origin

The credible rebuild — ranking the day you launch.

New business, solopreneur, freelancer — brand already in hand, ready to launch.


  • Professional rebuild, launched in 7 days
  • Loads in under 1 second, anywhere in the world
  • Cited by ChatGPT, Perplexity, Gemini from day one
  • Ranking on Google from launch — not "phase 2"
  • Copy that actually moves buyers, not web fluff
  • No template, no CMS lock-in, no platform tax
  • 14 days of post-launch polish
  • You own everything, forever
$1,999 ONE-TIME · 7 DAYS
BUILD · SUMMIT

Summit

The launch a category leader gets.

Funded startup, premium consultant, agency repositioning, established player going national.


  • Everything in Ascent, plus:
  • 50+ pages built to dominate your category
  • Every offer, every audience, every objection — its own page
  • Full AI Search Domination plan
  • Original research that earns citations across the web
  • Thought-leadership library shipping at launch
  • Landing pages built for paid traffic
  • Coordinated launch moment, not a soft drift
$4,999 ONE-TIME · 7 DAYS

What you actually walk away with.

A site that earns the click

Strategy, copy, design and dev shipped together. Looks like the brand it represents — not a template that betrays the budget.

Leads land in your CRM. Follow-up runs itself.

CRM, autoresponder, calendar and lead automation wired before launch. The first lead through the form gets a reply before you’ve poured your morning coffee.

Found by humans on Google. Cited by AI when buyers ask.

Schema, llms.txt, AI crawler config, citability ≥75 per page — shipped at launch, not promised for "phase 2".

Yours forever. No platform tax.

You own the repo, the brand assets, the analytics. No CMS lock-in, no plugin ransom, no monthly hostage fee for the work you already paid for.

The full tier comparison

Capability Origin $1,999 Ascent $2,999 Summit $4,999
Strategy & Discovery
Strategy & planning sessions 1 × 90min 3+ × 90min
Buyer-awareness audit Basic Full + segment mapping
Competitor benchmark Top 3 Top 10 + category map
Keyword research 25 keywords 250 keywords
Site architecture & sitemap planning ✓ Multi-funnel
Site Pages
Pages built 5–7 50+
Dedicated service pages Bundled One per offer × audience
Case study / proof pages Up to 2 Up to 15
Paid-traffic landing pages 2–3
Multi-language version (EN / DE) Optional
Copy & Content
All page copy written for you
Conversion-engineered (Schwartz + Hormozi)
7-sweep editing pass
Fact verification
AI-pattern removal (humanizer pass)
Founder / origin story Short about (~200w) Full narrative + brand timeline
FAQ block 5 items 15+ items
Launch articles produced 10 (5 rank + 5 thought leadership)
Supporting research per page
Original research & data pulls
Internal linking strategy Basic Full pillar architecture
Design & Imagery
Mobile-first responsive design
Custom imagery — no stock, fully owned
Scroll-triggered motion & animations Light Full cinematic
Custom icons & illustration system Standard Full custom system
Accessibility baseline (WCAG AA)
Tech, Speed & Ownership
Page load under 1 second, globally
Lighthouse performance score 95+ 95+
Uptime 99.99% 99.99%
Global CDN delivery
SSL certificate & custom domain
Email deliverability (SPF / DKIM / DMARC)
Full source code ownership (your repo)
Zero platform fees, forever
SEO Foundation (one-time setup, lives forever)
XML sitemap + robots.txt
Structured data on every page Core Full + entity enrichment
Open Graph + Twitter share cards
Canonical URLs + meta optimization
Image alt text + descriptive filenames
Heading hierarchy + semantic markup
301 redirect migration map (existing sites)
Multi-language hreflang setup
AI Search Foundation (one-time setup, lives forever)
llms.txt published & maintained
AI crawler permissions configured
Citability score ≥75 on every page
FAQ schema for AI answers
Article & HowTo schema
Entity-level knowledge graph enrichment
Answer-engine formatting (ChatGPT, Perplexity, Gemini, Google AI) Basic Full + query-targeted
AI Search Domination plan (5–10 query targets)
Lead Capture & Analytics Setup
Contact form with spam protection
Newsletter signup
Calendar booking embedded 1 calendar Multiple + routing
Lead magnet delivery setup
CRM workspace configured & forms wired in
Google Search Console + Bing Webmaster
Privacy-first site analytics
Core Web Vitals + uptime monitoring
Rank tracking dashboard set up 25 keywords 250 keywords
AI citation tracking set up
Launch & Handover
Post-launch polish window 14 days 30 days
Training & handover documentation
Launch campaign coordination
90-day architecture check-in
No finalised brand yet? Brand is its own engine — strategy, voice, identity, system. Bundle it with any Build and Brand drops to 50% off.

Questions

Build-specific questions.

What changes for the business, how the risk is reversed, what shows up in your dashboards. Straight answers — no upsell traps, no agency-speak.

  • Build or Growth — which one moves the needle for us first?

    Build is the asset. Growth is what compounds it. If your site is dated and buyers are landing on competitors who show up higher in Google or get named in AI answers, start with Build — you’ll launch already ranking, already cited, with lead capture and follow-up wired before Day 8. Most clients add Growth at month one because an asset only keeps appreciating when the same team keeps shipping on it. You can buy Build alone and host it yourself for around $5/month.

  • Will ChatGPT, Perplexity and Gemini actually name us when buyers ask?

    Yes — and you’ll watch it happen in your own dashboards inside 14 days of launch. Schema, llms.txt, AI crawler permissions, citability ≥75 per page, FAQ + HowTo markup — shipped at launch, not promised for ‘phase 2’. On the audit call we run your category live: ask ChatGPT what you sell, watch what happens, then we show you the exact structural changes that get AI engines naming your business instead.

  • Why one team instead of the agencies, freelancers and tools we already use?

    Because brand, site, SEO, AI visibility, content, CRO and follow-up only compound when the same brain sees all of it. Six vendors leak context, speed and money at every handoff. A senior team with AI leverage produces department-level output — for a fraction of the bill — without the relay race. That’s the only reason this model works at this price.

  • What does the first 14 days after launch actually look like for the business?

    You open your own Google Search Console and Microsoft Copilot dashboards. Page-one rankings start appearing. AI engines start citing your pages. Leads land in your CRM with follow-up running on auto. If clicks and AI citations aren’t meaningfully higher than launch day, your Growth plan — Rise from $149/mo — is free every month until they climb. You watch the numbers live in your accounts, never on a PDF we send.

  • When should we bundle Brand with Build, and when should we buy it later?

    Bundle when the brand isn’t already final — it’s roughly half the price and the brand directly informs the site. Bundling drops Brand 50% — Foundation $990 → $495, Full $1,990 → $995, Premier $2,990 → $1,495 — when both ship in the same 7-day sprint. Buy Brand later and you pay full price, then rebuild the site to fit it. If your brand is locked, Build solo is the right call.

  • What if Day 3’s prototype isn’t the direction we wanted?

    You walk. No invoice, no deposit, no kill fee, no argument. The whole point of shipping a real prototype on your domain by Day 3 is so both sides know the direction is right before anyone spends a week building. If you don’t love it, we part as friends and you owe nothing.

  • Will we lose the rankings and content we already have?

    No — that’s the entire point of doing the migration properly. Every page worth keeping gets ported. Every old URL gets a clean 301. Day 7 traffic is the floor; you only climb from there. Written into the contract.

  • Do we own everything, or are we locked into another stack we can’t leave?

    You own everything. Source code in your name. Domain in your name. Brand source files in your hands. No proprietary CMS, no plugin ransom, no monthly hostage fee to keep the site online. Fire us on Day 8 and the site is still yours — host it anywhere for around $5/month.

  • What does the full investment look like — Build, Brand, Growth?

    Build is one-time: Origin $1,999, Ascent $2,999, Summit $4,999 — 7-day sprint, 50/50 payment, refundable if you walk after Day 3. Brand bundles 50% off with Build: $495 / $995 / $1,495 — or $990 / $1,990 / $2,990 standalone. Growth is monthly: Rise $149, Rule $499, Reign $1,490 — 3-month minimum, then cancel any time at the next cycle. Exact tier locked on the 30-minute audit call after we look at your current site live with you.

Ready when you are

One 30-minute call decides it.

We’ll ask what you’re actually trying to do over the next 6–12 months and tell you which engine fits. If none of them fit, we’ll say so. No pitch, no pressure.

Book the 30-min audit Free · No sales pitch · 1,000+ sites delivered

Your free growth plan

Tell us where your business is at.
You get back your free growth plan — yours to keep, whether you hire us or not.