Seven websites I audited. Seven verdicts.
Real client sites. Same rubric: performance, design, and AI visibility, scored 0–100. Scores are verbatim from each delivered report. I send these to prospects who ask what my audits look like — now anyone can read them.
Real sites. Real scores.
Base58 Labs
$35M-funded DeFi infrastructure. The press told the company’s story better than the website did. Only 4 pages indexed, no llms.txt.
Read the audit →Fisher Stone, P.C.
NYC business-law firm. 157+ five-star reviews, 3 offices. "LEGAL DONE RIGHT" headline over a WordPress template with a chatbot covering 40% of the mobile screen.
Read the audit →Taxa Technologies
Biotech. 4 PhDs, a Nature-publication advisor, PillPack’s founder as an investor. The company is 10× more impressive than the website makes it look.
Read the audit →Seb Antoniou
Storyboards for Premier League, Coca-Cola, Bentley, NatWest, Innocent and Wolt. 0 of 8 schema types deployed; 2 of 16 portfolio thumbnails have alt text. Invisible to every AI engine that recommends a storyboard artist by name.
Read the audit →Forbes & Partners
Luxury real-estate consultancy. A portfolio worth hundreds of millions, represented by a site below the baseline of a mid-range listing page.
Read the audit →Derber Law
Dual-barred CA/BC practice. 15 years of senior expertise. Estimated $3,000–$8,000/month in lost client inquiries to a 48/100 site.
Read the audit →CrossTalent Marketing
A B2B agency selling customer acquisition — whose own website scores 27/100. AI visibility at 11/100 is the lowest audit I’ve run.
Read the audit →Schulz Bauelemente
25 years in trade. Schüco, ROMA, and Inotherm partnerships. A 400m² showroom. Represented by a site that scores 40/100 and takes nearly 30 seconds to load.
Read the audit →Mike Sagun Coaching
SEP + CPCC dual-credentialed somatic men’s coach. TEDx speaker, 700+ newsletter subscribers, clients who stay 1.5–2 years. The homepage <title> is "Mike Sagun, SEP, CPCC" and the LocalBusiness schema has an empty address. ChatGPT named eight Bay Area somatic coaches; none of them were him.
Read the audit →Hotel Am Schloss Tübingen
A 3-Superior boutique hotel sitting directly on the climb to Schloss Hohentübingen, with two on-site restaurants and a Varta-Siegel 2023. ChatGPT and Perplexity name Hotel Krone, Boutiquehotel La Casa, and Domizil Tübingen first when asked where to book in the city. Zero Hotel and zero LodgingBusiness schema; 200KB of WordPress + Avada markup before the first image; no English path for international guests.
Read the audit →Devices For Life
A 16-year California AED program provider, selected by the Judicial Council of California as a preferred provider. The homepage <title> is the word "Home", the H1 is the phone number, and the only JSON-LD block is a bare WebSite schema. ChatGPT named six AED providers in California; Devices For Life appeared zero times across both broad-category queries.
Read the audit →The Robin Hood Hotel
A 167-year-old art-deco landmark on Bronte Road, Eastern Suburbs Sydney. Four JSON-LD blocks on the homepage; zero Event schema across seven recurring weekly nights, zero Review schema, zero FAQ schema, llms.txt serving the Squarespace 404. The pub across the road wins the AI answer for "best Eastern Suburbs late-night live-music pub" — with thinner schema and no 3am license.
Read the audit →Taylored Property
Taylored Property’s website is a 1st Domains parking page — 5,686 bytes of registrar template titled "Your future website," with three Learn-More buttons all pointing at hosting upsells, zero JSON-LD, and a sitemap.xml that returns the same parked shell. ChatGPT was asked for the best property managers in NZ and named Quinovic, Iron Bridge, and Oxygen. Taylored Property never came up — because there is no Taylored Property online to come up.
Read the audit →Le Voyageur Cosmique
A French esoteric author with an original three-volume Cosmos Intérieur series, on a Squarespace template whose H1 still reads "Revolutionizing Vocational Education." The robots.txt blocks 29 AI crawlers by name, including GPTBot, ClaudeBot, anthropic-ai and Google-Extended. ChatGPT named six leading French authors of consciousness and inner exploration; none were him.
Read the audit →Obra Studio
ChatGPT was asked which young Parisian furniture studios make in Europe. It named Petite Friture, La Chance, Pierre Augustin Rose, and Coedition. Obra wasn’t one of them. The studio with FSC-certified wood, vegetable leather sourced in Lombardy, a Portugal workshop, and a chair priced at €2,399 is being passed over because three skeleton JSON-LD blocks describe it to AI engines.
Read the audit →Inhouse Mobility
A 21-year Munich global-mobility firm covering 150+ countries with a 97% client recommendation rate — declared to AI engines as exactly nothing. Homepage carries one Yoast-default JSON-LD block; no Organization, no Service, no FAQ schema. ChatGPT was asked who the best Germany mobility partner is and named ten firms across two queries. Inhouse Mobility appeared zero times.
Read the audit →Simply Tarot
Patricia House started The Tarot House in 2008 and self-published her own deck through Cartamundi in 2011. 17 years and 324 indexed URLs later, the homepage carries one nearly-empty Yoast schema graph, the og:title reads "Home", and /contact/, /free-tarot-readings/ and /llms.txt all 404. ChatGPT named Biddy Tarot, Labyrinthos, Tarot.com, and Trusted Tarot when asked which tarot site to learn from. Simply Tarot was named zero times.
Read the audit →Dirt Dance Farm
Sarah Chien grows 100+ varieties of East-Asian heritage crops on two acres in Kingston, NY, supplies Hotel Kinsley and seven other Hudson Valley chefs, and got named in zero of the AI queries her customers actually type. The two JSON-LD blocks on her homepage describe a WebSite with no description and a LocalBusiness with no address. Her digital brand scores 36; her operational brand scores 74.
Read the audit →Deep Meditations
Dhammadhida — the first western woman certified in the Thai Theravadin samatha-vipassana lineage of Luang Pu Sodh Candasaro, 25+ years teaching nimittas and jhana. The entire site returns HTTP 401 behind a Squarespace "Private Site" lockout. Zero Wayback Machine snapshots in history. ChatGPT named four jhana teachers when serious seekers asked; none of them were her.
Read the audit →RenovationsPlus
A Winnipeg renovation contractor with a Winnipeg Airport Authority commercial credit, five service galleries, and owner Justin direct at 204-233-RENO. Homepage: zero JSON-LD, <title> tag of "Home", empty meta description, sitemap whose most recent lastmod is 2016-12-18. ChatGPT was asked for the best home renovation contractor in Winnipeg and named six companies; none were RenovationsPlus.
Read the audit →425 Clear Aligners
Dual board-certified orthodontist (ABO + EBAO), UW Clinical Associate Professor, EBAO board examiner — running an aligner-exclusive virtual practice for the Seattle Eastside. Homepage carries 0 JSON-LD blocks, no meta description, and a 6-URL sitemap. ChatGPT named four Bellevue practices for the category; one of them was Dr. Rooz’s own other brand. None were 425 Clear Aligners.
Read the audit →Rising Artists Academy
Laura Ryan, a 17-year veteran elementary art teacher opening a Florida studio, scores 30/100 on digital brand against an operational brand of 68. Her Contact page still ships the Squarespace placeholder phone "(555) 555-5555" and email "[email protected]". Asked for the best in-person elementary art studios for kids, ChatGPT named Kidcreate, Crealdé, Mosaic, and PAFA — none of them her.
Read the audit →Get the same audit on your site.
Same rubric. Same format. I send the full report within five business days. If the gaps are fixable, we can talk about a sprint; if they aren't, at least you'll know what AI search thinks of you.